Highland Spring
360 video app
Google Cardboard
Aerial 360 video
Stirling based marketing agency, Denvir got in touch with us with a special request, to create an exciting immersive 360 video experience for Highland Spring that could be played on google cardboard compatible VR devices for an upcoming marketing event as part of the ‘Brave by nature’ TV Campaign
The Ochil hills
The idea was to give the audience an experience of flying over the highland spring estate in the ochil hills region of Scotland, mirroring the journey the Highland Spring water would take from the sky and down the hills. The people experiencing the video were expected to be mainly kids and fun loving adults so it needed to be a thrilling ride.
Droning on
Originally it was proposed that we could film from a paraglider but recent advances in technology meant that a filming from a drone would make the logistics much easier and would offer up many more creative possibilities to tell the story in different ways from a greater range of vantage points and locations.
On ya bike!
Because of the short deadline and the multiple inaccessible locations we decided to pick a lightweight camera and drone combination that could be carried in a specialised drone rucksack by mountain bike. This allowed us to cover many miles of hills each day.
3D printed rig
To use a lightweight phantom drone we would need a super lightweight 360 camera, we chose the Samsung gear 360 camera which weighs only 200g and we mounted it to the drone using some custom made 3D printed parts.
Gear VR
Another key piece of mobile technology was the Samsung gear VR headset, this allowed us to check the footage in VR, on location which was a fantastic way to work and perhaps the oddest location yet where we have been immersed in virtual reality!
